Samsung was Europe's biggest smartphone brand in Q1 2022

Final updated: May 11th, 2020 at 07:twenty UTC+01:00

Samsung has been the biggest smartphone brand in the globe for almost a decade now, merely the company is passing through turbulent times. Its position is being fiercely challenged by Chinese OEMs like Huawei and Xiaomi. In Communist china and India, the Due south Korean firm'due south sales have dropped quarter after quarter. Samsung is still going strong in a few markets similar the U.s. and Western Europe, though.

According to a report from market place research firm Canalys, Samsung was the biggest smartphone make in Western Europe during the first quarter of 2020. The company had a marketplace share of 37 percent in the region, finishing above Apple, Huawei, Xiaomi, and HMD Global. Notwithstanding, that was however a 21 pct drop compared to Q1 2019 numbers. It was revealed that the Galaxy A51 was the third acknowledged smartphone in the world.

Apple, Huawei, Xiaomi, and HMD Global managed to capture 24 percent, 18 percent, x percentage, and ii percentage shares of the marketplace, respectively. While sales of most other OEMs dropped during Q1 2020, Xiaomi showcased a staggering 79 percentage rise in its market place share compared to Q1 2019. Moreover, in a few markets like Kingdom of spain, Xiaomi managed to beat Samsung to become the biggest brand. This could be a sign that Samsung needs to do better.

Sales of the Galaxy S20 series has been disappointing and then far, to say the least. Since the record-breaking sales (80 one thousand thousand) of the Galaxy S4 in 2013, sales of the Galaxy S series have been dropping with each passing year. At that place's calorie-free at the finish of the tunnel, though. Despite its $one,380 price tag, the Galaxy Z Flip has been a bigger hitting than Samsung anticipated, and the company plans to launch more foldable phones in the futurity.

Top Smartphone Brands Q1 2020 Western Europe Canalys